The campaign focuses on building and sustaining a large community of sneakerheads in India by resonating with their love for sneakers.
Illustration for each pair is a mixture of my style of designs, the brand, the silhouette and the colourways of the sneakers.
Inspired by the adidas’s take on sustainability to end plastic waste and to a more greener approach to this classic pair of superstars.
Taking inspiration from Lebron James with his signature lion icon & using the colourway of the shoes & nike as a brand to cohesively compose this illustration.
A surreal take on the name of the brand & bringing the comfort with the balancing element to the entire sneaker illustration.
Inspired by the checkered pattern & skateboard culture showcasing steps & boards to create a surreal arch capsulating the essence of the brand.
Read the entire interview in the Ajio App or Mobile browser only: https://www.ajio.com/shop/yash-pradhan