An AR Effect for Adidas India that is more in tune to bring alive the concept of ‘Oddly Satisfying’
adidas Originals latest blockbuster launch for the Fall-Winter 2020 season focuses on the their most futuristic & technologically advanced silhouette ‘ the ZX’. A lifestyle focused shoe in evolved Boost™ technology with a squishy aesthetic in bold gradient colorways, the new ZX 2K Boost aims to be the most comfortable lifestyle sneaker for making a statement in the city.
The filter to incorporate elements of squish & squeeze as well as give the sensation of being oddly satisfying
The overall filter to bring these 3 messages to life:
o Oddly Satisfying (which is key to Adidas ZX)
o Squish & Squeeze – like the campaign visuals of the sneaker
o Colorways!
This effect managed to get over 250,000+ views within first 2 weeks of the campaign launch & was shared by many creators & celebrities.
You can try this effect on Instagram by clicking on this link: https://www.instagram.com/ar/632083560836954